I’ve been riding my bike a lot lately.
So much so that you could probably call me a bike-fanatic. I am to the point where I am cycling up to 20 miles a day.
Why do I tell you this?
Well, for a couple reasons.
Since I’m interested in biking, I signed up for some websites where I could interact with a community, get maps and plan routes, and grab other cycling information. Several of these websites (Those that understand Direct Response Marketing) have been emailing me with offers for various cycling equipment.
And you know what? It doesn’t offend me. Actually, I look forward to the emails, because as I mentioned, I am a fanatic.
I went ahead and got new tires, a new seat, and extensions on my handlebars…
I bought a helmet, gloves, and padded shorts to protect my ass…
And in the process, someone made a profit. Those who understand how to market to a list of targeted people are now holding some of my money…
And the best part is that I got results! I went from averaging 9 miles per hour to almost 13 miles per hour, and I have a much more comfortable ride. So I can bike longer without getting winded.
Eventually, towards the end of the summer, I will most likely buy a totally new bike… And will most likely buy it online from someone I trust.
Someone who gave me great info and got me results.
My point here is that you need to build a list of targeted folks who are hyper-responsive and REALLY interested in a particular topic.
Anyways, I have been spending a bunch of time on Google Maps, mapping out routes for these rides I have been going on in the morning.
And as I run my errands, driving around in my JEEP, I have been paying attention to the roads: which roads have the least traffic, which roads have sidewalks, which have shade, and so on…
It’s funny how you start to really notice things when you focus on them.
I remember when I was in High School, I was really into graffiti. We used to scope out walls on our adventures around the city, paying attention to which walls were easily accessible, which were brick, which were painted cinder block…
Walls! Something I never noticed, until I started paying attention…
And in College, when I started getting really interested in Typography, I noticed myself paying close attention to movie intros, and which fonts were being used.
I tell you this so that you understand one thing:
In this journey you are on, trying to figure out how to make money online, you probably got yourself signed up to more than a few Email Marketing lists.
And you probably get a bunch of offers each and every day, from people trying to sell you training courses, e-books, audios, software…
Notice it for what it is! When you start paying attention to it, and noticing it for what it is, you will quickly realize that you don’t need to buy everything that comes down the pipe at you. You start to look at these emails tactically, as research…
Rather than looking at them as magic pills.
And you will start to catalogue the really good ones, and mark them for future use in your own marketing.
It’s a great way to avoid getting overwhelmed.
Just a couple things I noticed while riding my bike.
See you all at the next Tour de’ France!