The Internet Marketer’s Secret Weapon…
Posted on June 11, 2007
Filed Under Posts |
One of the first things I always try to impress upon people the importance of building a great “swipe” file.
So what’s a “swipe” file? Well it’s exactly what it sounds like: a collection of great stuff that you’ve collected, studied, and can access whenever you need a little extra inspiration. Not to copy or steal… but to browse for ideas to get your brain moving.
When I worked in the world of traditional advertising, my swipe file was a physical folder filled with advertisements ripped out of various publications.
For Internet Marketers (who work primarily on the computer) a swipe file will typically include:
- A bookshelf filled with marketing books;
- A document filled with headlines, bullets and other copy;
- A bunch of emails from various lists that you have subscribed to;
- A folder full of bookmarks for websites that blow you away;
- A folder on your computer filled with great E-Books;
- A collection of graphics that you like (Borders, Backgrounds, Buttons, etc. etc.);
A great swipe file can take years to build, and can cost a considerable amount of money… but it is absolutely necessary.
Well my friend Harris Fellman is having a moving sale right now, and is “cleaning house”. What’s that mean to you? It means that you have the rare chance to get a great product… and also really “bulk out” your swipe file for next to nothing.
Check it out:
http://www.thefasterwebmaster.com/fwm-movingsale
His package is stuffed full of amazing information on traffic, copywriting, list building, and much more.
Unfortunately I missed this when it was first released to the public, because I was so focused on The Faster Webmaster… but good news! Harris has agreed to offer this amazing package to The Faster Webmasters for just $38 bucks. Just use the code “erik38″ when ordering.
To your success,
Erik Stafford
http://www.thefasterwebmaster.com
Comments
One Response to “The Internet Marketer’s Secret Weapon…”
Leave a Reply
This is an useful blog for those who are using Swipe File. It s a collection of great stuff that you’ve selected, studied, and can access whenever you need a little extra inspiration. It also includes a document filled with headlines, bullets and other copy; A folder on your computer filled with great E-Books; a bunch of emails from various lists that you have subscribed to; etc: