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Direct Response Branding: Conversion tips

Over the course of working with clients for almost ten years (doing branding exercises, designing identity packages, and turning those assets into websites and direct mail materials) several tips and tricks have proven to create the most response time and time again. Here they are, so you can apply them to your business: 1. Copy works. Trust me, as a …

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It’s ALL About Sales.

I have always had a huge respect for David Ogilvy. Ogilvy was a notable advertising executive and the founder of Ogilvy Mather. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” He was known for a career of expanding the bounds of both creativity and morality… and …

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Leaving Las Vegas

Hey guys:) So a couple days ago I was sitting in the airport, leaving Las Vegas. Watching flights zoom down the runway with people playing slots ten feet away. Crazy. I was out there for JVAlert, which was totally amazing. I got to spend time with friends like Ken McArthur, Harris Fellman, and others… And also made connections with Mari …

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Elbe, Washington (Population = 21)

Erik here, and as I write this I am sitting on a parked train… somewhere near the top of Mt. Rainier outside Elbe, Washington. It’s cold and grey, spitting rain… And we’re in the middle of NOWHERE. According to the last census there were only 21 brave souls who live here… and none of them are around. The train left …

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The Entrepreneurial Time System

Erik Stafford here, and as a visionary, work-from-home type of person, I find that all my days are pretty much the same… I wake up, grab a coffee, and then spend my entire day dealing with whatever my voicemail or email throws at me. I work too many hours. I work everyday, since my office is always right here, beckoning …

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Be Thankful.

Did you know that on September 11th, 2004 my family and I survived a direct hit from a Category 5 Hurricane? Probably not. It’s something that I don’t much talk about anymore… but we did. We were living in the Cayman Islands at the time, and the storm was called Ivan. It was a direct hit. Winds were clocked at …