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Powerpoint Presentation Tips

As one of the highest paid branding consultants on the planet, I frequently get called upon to create (or fix) PowerPoint presentations. Most of these requests come from professional speakers (those who present from stage) or businesses who want to improve their videos and their video presentations. Invariably if I am asked to fix an existing presentation, the same things …

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Lessons From A Delicatessen

So, I used to work at a deli. It was an amazing deli. Like, one of the best, old-style, Jewish deli’s in the country. It’s still there in fact. They recently celebrated their 25th anniversary 🙂 I started working there in college. Partly because I needed the money (I was in college at the time) and partly as a homage …

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No Brown M&M’s!

Remember 80’s rock band Van Halen? Well, here’s something you probably didn’t know… When Van Halen would tour back in the 80’s, they had a concert rider (Which is basically a contract) that specifically FORBID Brown M&M’s. Seriously. Most people assumed it was because they were rich and spoiled, but they actually had a damn good reason for doing it… …

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Ten Freedoms of The Entreprenuer

Hey guys… It’s been almost three years since I posted this about Strategic Coach. I got such great feedback on my “Entrepreneurial Time System” blog post that I thought I would take a minute to update you on how things are going. Before I do, read my original post if you haven’t: http://www.erikstafford.com/the-entrepreneurial-time-system/ I know it sounds glamorous, but being …

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The Wheels On The Bike Go ‘Round And ‘Round…

I’ve been riding my bike a lot lately. So much so that you could probably call me a bike-fanatic. I am to the point where I am cycling up to 20 miles a day. Why do I tell you this? Well, for a couple reasons. Since I’m interested in biking, I signed up for some websites where I could interact …

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Is Fear Stopping You From Succeeding?

My son was bitten by a poisonous spider this week. He’s only 5 years old, and since he’s so small we have been to the doctor twice already to have it lanced, cleaned, and tested… And he is on several antibiotics to stem the infection. He is going to be fine, and I’m sure you don’t REALLY need to know …

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Direct Response Branding: Conversion tips

Over the course of working with clients for almost ten years (doing branding exercises, designing identity packages, and turning those assets into websites and direct mail materials) several tips and tricks have proven to create the most response time and time again. Here they are, so you can apply them to your business: 1. Copy works. Trust me, as a …

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It’s ALL About Sales.

I have always had a huge respect for David Ogilvy. Ogilvy was a notable advertising executive and the founder of Ogilvy Mather. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” He was known for a career of expanding the bounds of both creativity and morality… and …

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Leaving Las Vegas

Hey guys:) So a couple days ago I was sitting in the airport, leaving Las Vegas. Watching flights zoom down the runway with people playing slots ten feet away. Crazy. I was out there for JVAlert, which was totally amazing. I got to spend time with friends like Ken McArthur, Harris Fellman, and others… And also made connections with Mari …

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Elbe, Washington (Population = 21)

Erik here, and as I write this I am sitting on a parked train… somewhere near the top of Mt. Rainier outside Elbe, Washington. It’s cold and grey, spitting rain… And we’re in the middle of NOWHERE. According to the last census there were only 21 brave souls who live here… and none of them are around. The train left …