View Post

Domino, Bitches!

Dominos are played religiously throughout the Caribbean and when we lived in Cayman is was exception. Usually, the locals would gather in the same spot in front of Lorna’s Texaco in Boddentown every night, and the faint sounds of laughter and the loud slap of Dominos could be heard echoing through the palms. Want to play? All you need is some cold …

View Post

How To Write A Book

Years ago, when we lived in the Caribbean, we had a blog. Several times a week, I would post an update about our life in the islands for our friends and family back home. When hurricane Ivan hit in 2004 and mashed everything, we ended up in Florida… And I went through the blog and pulled out all of the …

View Post

Spotting Opportunities For Growth

Years ago, in high school, I was a graffiti artist. Which meant I was always on the lookout for nice, white concrete walls that would be perfect for murals. And because I was looking for them, I found them EVERYWHERE. In college I got really into design, so of course I started watching for layout and fonts and different typeface …

View Post

Fundraising On Facebook

So my son Evan has made the (traveling) soccer team here in the area. He’s been trying for a couple years now, so it’s kinda a big deal around the Stafford house. Since there’s tournaments and branded gear and travel involved now, there’s a team mom and we have to vote on various things at parents meetings. It’s much more …

View Post

Gazing Into The Crystal Ball

A big part of being a successful entrepreneur is learning to see the future. You have to learn to FORECAST TRENDS, so you know what to build… When to build it, when to enter a market… And most importantly, when to shift the focus of your existing business. Companies like the Yellow Pages, for example, never envisioned people being able …

View Post

5 Examples Of Awesome Customer Service

1. A man was en route from a business trip in LA to his daughter’s home in Denver to say goodbye to his dying grandson. Since this was quite sudden, the man’s wife called Southwest to arrange the last-minute flight and explained the emergency situation. Unfortunately, the man was held up by L.A. traffic and long lines at LAX – …

View Post

Bad Marketing Examples

It’s out there, lurking in the shadows… Begging for change and bumming cigarettes and pissing people off. It’s good marketing… gone bad. You can find it online, slumming around the dark corners of the Internet… And you can find it offline in print ads and radio spots and on your local television. Here’s three examples of great marketing tactics that …

View Post

Dealing With Crappy Days

Hey guys… You ever just have one of those days? The sort of day where literally EVERYTHING goes wrong? I’m having one of those WEEKS. Emergency replacement of all the tires on my JEEP. Last minute meeting cancellations. Arguments with my wife. The list goes on and on… It almost feels like the the universe is conspiring against me! All …

View Post

Inside The Grand Opening Of A Luxury Hotel

I was chatting with an old friend the other day, and he told me some interesting stories about his time spent working at a luxury hotel in Seattle. Maybe “luxury” isn’t the right word. This place wasn’t just luxurious… If I told you the name, you’d instantly recognize it and visions of BMW’s and 900-count Egyptian Cotton sheets would dance …

View Post

Sign Spinning Sucks

You’ve heard of sign spinning, right? Maybe you’ve heard it called sign walking, or sign twirling, or sign waving… This is when a local business hires someone to stand on a corner, hold a sign, and spaz out in an attempt to get people to stop in. Small Business Owners: If you’re doing this, I have no fucking idea what …