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The Free Sunglasses Letter

Thought I would share the free sunglasses letter responsible for a complimentary $500 pair of Maui Jim replacement glasses. Be funny and tell a great story… And the sky is the limit! ——————– To: Maui Jim Customer Support Re: My recently deceased sunglasses Dear Sir/Madam: I bought my Maui Jim’s on an ordinary sunny day here in South Florida during …

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Why Funnels Are A Bunch Of Bullshit

The latest trend in the Internet Marketing world seem to be “funnels” which are basically multiple offers at different price points so you can upsell or downsell folks through your marketing systems and eventually into your highest value program. Everyone’s selling funnel training, or offering it as a service, or pitching conferences about how to build them. I think it’s …

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Exposed Balls

I suppose it’s time to share the story of how I sat at the busiest Starbucks in Fort Myers, Florida for more than an hour with my balls completely exposed. It’s embarrassing and horrifying, but my kids (and my deviant friends like Brian McLeod) think the story is hysterical and have been begging me to share it. So here goes. …

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No Smoking.

So, I quit smoking about a month ago. I didn’t do it on purpose. Back in April I finally caved in and scheduled surgery to remove a rotten wisdom tooth that I had been ignoring for about a year. It took 5 minutes. No kidding… 5 minutes to extract a wisdom tooth I’ve been stressing about for nearly a year. …

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Pho-King Awesome

Whenever we’re on the verge of catching a cold, or if we need a filling, warm meal on a cold rainy day, we brew up a big pot of Pho. This Vietnamese staple (pronounced F-AAAAH) normally starts with beef broth and has some sort of meat in it, but it’s amazing even without the meat. We got hooked on it years ago …

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Aaron Neville Is Terrifying

For years, my daughter thought the tooth fairy was a 6-foot tall black man. I had no idea, but it was totally my fault. You see, way back in 2005 we were all sitting on the couch, watching a fund-raising special for Hurricane Katrina victims. And Aaron Neville comes on and starts singing. In case you don’t know who Aaron …

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Domino, Bitches!

Dominos are played religiously throughout the Caribbean and when we lived in Cayman is was exception. Usually, the locals would gather in the same spot in front of Lorna’s Texaco in Boddentown every night, and the faint sounds of laughter and the loud slap of Dominos could be heard echoing through the palms. Want to play? All you need is some cold …

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How To Write A Book

Years ago, when we lived in the Caribbean, we had a blog. Several times a week, I would post an update about our life in the islands for our friends and family back home. When hurricane Ivan hit in 2004 and mashed everything, we ended up in Florida… And I went through the blog and pulled out all of the …

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Spotting Opportunities For Growth

Years ago, in high school, I was a graffiti artist. Which meant I was always on the lookout for nice, white concrete walls that would be perfect for murals. And because I was looking for them, I found them EVERYWHERE. In college I got really into design, so of course I started watching for layout and fonts and different typeface …

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Fundraising On Facebook

So my son Evan has made the (traveling) soccer team here in the area. He’s been trying for a couple years now, so it’s kinda a big deal around the Stafford house. Since there’s tournaments and branded gear and travel involved now, there’s a team mom and we have to vote on various things at parents meetings. It’s much more …