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Conversion Case Study: The Soccer Sequence

I call this conversion case study The Soccer Sequence. To tell the story properly, I need to start by explaining that my son Evan is a competitive soccer player, and so we’re always researching clinics, camps, and programs both here in Southwest Florida and also in other states and countries. His favorite team is FC Barcelona and his favorite player …

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Weekly Update: Soccer Junkies

Happy Monday, you worthless gang of deadbeats. Hope you’re weekend went well. Last week was good, but busy. The kids have been all over the place, from soccer to sleepovers. I’m doing lots of yoga and working my tail off on both client stuff and also my digital business. We’re also watching a boatload of soccer. You would think with the …

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Alan Bechtold – Rest In Peace, My Friend.

Alan Bechtold was marketing on the internet before there was an Internet. He started on dial-up BBS systems and built several highly profitable businesses over the years with nothing but his bare hands and his eye for opportunity. Direct mail. Phone sales. Continuity. Ebooks… The list goes on and on… Alan did all of it before most of us even …

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Week In Review: 06/19/2015

It’s been a crazy week, and I won’t lie… I’m glad it’s over.  Mom’s birthday would have been last Thursday. As most of you know, my mother finally passed away last week after a long, long illness. I’m grateful that she gets to move on to whatever happens next, but I’m also heartbroken. There’s some guilt there too, because who …

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The Free Sunglasses Letter

Thought I would share the free sunglasses letter responsible for a complimentary $500 pair of Maui Jim replacement glasses. Be funny and tell a great story… And the sky is the limit! ——————– To: Maui Jim Customer Support Re: My recently deceased sunglasses Dear Sir/Madam: I bought my Maui Jim’s on an ordinary sunny day here in South Florida during …

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Why Funnels Are A Bunch Of Bullshit

The latest trend in the Internet Marketing world seem to be “funnels” which are basically multiple offers at different price points so you can upsell or downsell folks through your marketing systems and eventually into your highest value program. Everyone’s selling funnel training, or offering it as a service, or pitching conferences about how to build them. I think it’s …

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Exposed Balls

I suppose it’s time to share the story of how I sat at the busiest Starbucks in Fort Myers, Florida for more than an hour with my balls completely exposed. It’s embarrassing and horrifying, but my kids (and my deviant friends like Brian McLeod) think the story is hysterical and have been begging me to share it. So here goes. …

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No Smoking.

So, I quit smoking about a month ago. I didn’t do it on purpose. Back in April I finally caved in and scheduled surgery to remove a rotten wisdom tooth that I had been ignoring for about a year. It took 5 minutes. No kidding… 5 minutes to extract a wisdom tooth I’ve been stressing about for nearly a year. …

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Pho-King Awesome

Whenever we’re on the verge of catching a cold, or if we need a filling, warm meal on a cold rainy day, we brew up a big pot of Pho. This Vietnamese staple (pronounced F-AAAAH) normally starts with beef broth and has some sort of meat in it, but it’s amazing even without the meat. We got hooked on it years ago …

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Aaron Neville Is Terrifying

For years, my daughter thought the tooth fairy was a 6-foot tall black man. I had no idea, but it was totally my fault. You see, way back in 2005 we were all sitting on the couch, watching a fund-raising special for Hurricane Katrina victims. And Aaron Neville comes on and starts singing. In case you don’t know who Aaron …