Hey guys…

The other day I was running some errands, cruising around in the JEEP with my 5 year old son Evan…

And out of the blue, he leans over and says to me:

“Sometimes I have dreams about hurting people.”

……

Seriously!

……

I was speechless for a minute… I didn’t know what to say!

So after a minute of careful deliberation, I said to him, “Evan, I wish you were having dreams about HELPING people instead… not hurting them.”

And the funniest thing happened.

He sighed, and said “Dad, you just don’t get it…

“I don’t want to hurt GOOD people, just ‘bad guys’ that hurt animals, or other people. Like Batman, or Superman…

I want to help good people, and the animals… and hurt bad guys.”

It was a serious revelation for me.

In a split second I went from being REALLY concerned about my son to being REALLY proud of him.

Anyways, I am not sure why I am sharing this with you, or what it has to do with marketing or business…

Or even what the moral of this story is…

Maybe it’s to not automatically assume people understand what I mean when I say something to them?

And not to automatically think I understand where someone else is coming from without digging a little deeper?

Let me know your thoughts.

Erik

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