ClickBank’s Automatic Currency Conversion

I found this on Ewen Chia’s blog, and thought it was important enough to pass on…

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A couple of days ago, ClickBank implemented automatic currency conversion on the checkout page.

For example, if your product costs USD$47 and someone in New Zealand clicked on the purchase button, the price he sees on the checkout page is NZD $90.38 dollars.

Although USD$47 and NZD$90.38 are the “same” – it may “look” more expensive to the potential customer, i.e. it defeats the tried and tested “psychological pricing point” where numbers such as $27, $47, $67 converts best.

Thankfully, ClickBank has responded and you have a choice. If you’d like to disable this automatic conversion, you can contact them via the ClickBank Publisher Contact Form and request that this automatic conversion feature be disabled in your account.

If you choose to disable the currency conversion, you can still offer products in different currencies by manually setting them in your ClickBank account.

In this case, you simply set up a unique product for each currency you wish to accept. For example, if you want to offer the same e-book in USD and GBP, you can set up two separate products in the “My Products” section of your account.

- Product #1 – default currency = USD
- Product #2 – default currency = GBP

Then provide 2 payment links on your sales page. If customers click on payment link #1, they will see the price specified in USD.

If they click a payment link for product 2, they will see the GBP price. In both cases, the consumer will not have the ability to choose a different currency for payment.

To your success,

Erik