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How To Spot Opportunities

I’ve been back from the Caribbean for about a week now, and settling into my routine. It feels good. Hopefully things are good in your neck of the woods, too 🙂 Lots of interesting projects on the deck over here that I will be sharing with you over the coming weeks. Hopefully this “glimpse” into my process for making money …

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Powerpoint Presentation Tips

As one of the highest paid branding consultants on the planet, I frequently get called upon to create (or fix) PowerPoint presentations. Most of these requests come from professional speakers (those who present from stage) or businesses who want to improve their videos and their video presentations. Invariably if I am asked to fix an existing presentation, the same things …

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No Brown M&M’s!

Remember 80’s rock band Van Halen? Well, here’s something you probably didn’t know… When Van Halen would tour back in the 80’s, they had a concert rider (Which is basically a contract) that specifically FORBID Brown M&M’s. Seriously. Most people assumed it was because they were rich and spoiled, but they actually had a damn good reason for doing it… …

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The Wheels On The Bike Go ‘Round And ‘Round…

I’ve been riding my bike a lot lately. So much so that you could probably call me a bike-fanatic. I am to the point where I am cycling up to 20 miles a day. Why do I tell you this? Well, for a couple reasons. Since I’m interested in biking, I signed up for some websites where I could interact …

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Direct Response Branding: Conversion tips

Over the course of working with clients for almost ten years (doing branding exercises, designing identity packages, and turning those assets into websites and direct mail materials) several tips and tricks have proven to create the most response time and time again. Here they are, so you can apply them to your business: 1. Copy works. Trust me, as a …

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It’s ALL About Sales.

I have always had a huge respect for David Ogilvy. Ogilvy was a notable advertising executive and the founder of Ogilvy Mather. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” He was known for a career of expanding the bounds of both creativity and morality… and …

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Be Thankful.

Did you know that on September 11th, 2004 my family and I survived a direct hit from a Category 5 Hurricane? Probably not. It’s something that I don’t much talk about anymore… but we did. We were living in the Cayman Islands at the time, and the storm was called Ivan. It was a direct hit. Winds were clocked at …