View Post

A Framework For Setting And Reaching Goals

I thought I would share some thoughts on the process I use to turn a massive goal into a massive reality. #1. For this post to be useful, you’ll have to have a clearly defined goal… So if you don’t have one, set one. It can be any goal… Even the wrong goal is better than no goal, because goals …

View Post

Why Funnels Are A Bunch Of Bullshit

The latest trend in the Internet Marketing world seem to be “funnels” which are basically multiple offers at different price points so you can upsell or downsell folks through your marketing systems and eventually into your highest value program. Everyone’s selling funnel training, or offering it as a service, or pitching conferences about how to build them. I think it’s …

View Post

How To Write A Book

Years ago, when we lived in the Caribbean, we had a blog. Several times a week, I would post an update about our life in the islands for our friends and family back home. When hurricane Ivan hit in 2004 and mashed everything, we ended up in Florida… And I went through the blog and pulled out all of the …

View Post

Spotting Opportunities For Growth

Years ago, in high school, I was a graffiti artist. Which meant I was always on the lookout for nice, white concrete walls that would be perfect for murals. And because I was looking for them, I found them EVERYWHERE. In college I got really into design, so of course I started watching for layout and fonts and different typeface …

View Post

Fundraising On Facebook

So my son Evan has made the (traveling) soccer team here in the area. He’s been trying for a couple years now, so it’s kinda a big deal around the Stafford house. Since there’s tournaments and branded gear and travel involved now, there’s a team mom and we have to vote on various things at parents meetings. It’s much more …

View Post

5 Examples Of Awesome Customer Service

1. A man was en route from a business trip in LA to his daughter’s home in Denver to say goodbye to his dying grandson. Since this was quite sudden, the man’s wife called Southwest to arrange the last-minute flight and explained the emergency situation. Unfortunately, the man was held up by L.A. traffic and long lines at LAX – …

View Post

Bad Marketing Examples

It’s out there, lurking in the shadows… Begging for change and bumming cigarettes and pissing people off. It’s good marketing… gone bad. You can find it online, slumming around the dark corners of the Internet… And you can find it offline in print ads and radio spots and on your local television. Here’s three examples of great marketing tactics that …

View Post

Inside The Grand Opening Of A Luxury Hotel

I was chatting with an old friend the other day, and he told me some interesting stories about his time spent working at a luxury hotel in Seattle. Maybe “luxury” isn’t the right word. This place wasn’t just luxurious… If I told you the name, you’d instantly recognize it and visions of BMW’s and 900-count Egyptian Cotton sheets would dance …

View Post

Hey Dude promote my launch! (Nope)

Lately I’ve been getting more and more emails that look personal, until I open them and realize they are just mass-copied “promote my shit” bulk emails sent to every good affiliate on the planet, all at once. Promotional emails, disguised as personal emails, with no way to unsubscribe. And it pisses me right off. Look, I get it… It’s easier …

View Post

YouTube Money Brands

I was peeking around YouTube today. Specifically, I was checking out the most subscribed channels of all time: http://www.youtube.com/channels?g=0&s=ms&t=a You may or may not know this, but when you start to get a ton of subscribers, and tons of “views” on your videos… YouTube will happily make you a paid content provider. They will pay you to simply continue to …